Our mission

Our mission is to accelerate the pathway to a sustainable economy by using the power of trusted data to create clarity, alignment and agility.

We are on a journey to help power corporate sustainability initiatives with data designed not only to enable compliance but also to drive change and mobilize teams across your business.

We help you develop your own sustainability data strategy to drive the outcomes you prioritize, embed the data in effective decision-making processes and integrate it with other business data to help you pursue dual financial and sustainability goals.

Meet our Founder

  • Meet our Founder and CEO, Karine Serfaty, a seasoned data and strategy executive driving sustainability transformation.

    Karine is a C-level strategy and data executive who has helped iconic global media companies transform themselves and set new foundations for success in response to digital disruption.

    In her first career journey, Karine laid foundations for a new digital subscriptions model at The New York Times, drove the data agenda as SVP, Data at The New York Times and ITV’s first Chief Data Officer and re-built the Data, Research and Insights function at The Economist Group, where she started pivoting to Sustainability.

    Karine sponsored the Sustainability initiative at The Economist Group with a focus on measurement, cascading targets down and advocating for a carbon budget. Her extensive training covers climate and nature impact, risks, and solutions.


    She is now applying her extensive experience in data, strategy and transformation to help accelerate the sustainability transformation via key fundamental shifts in mindsets and capabilities, with data at the heart.

    Karine holds a PhD in Economics from Harvard University, a master’s from PSL in Economics, and a Bachelor’s in Geography and Philosophy from Paris-Sorbonne and Paris-Nanterre. She studied at the Ecole Normale Superieure (ENS) in Paris and taught at university level during her PhD before starting her global career spanning Europe, the US and the UK.

The Shyftr difference

  • Own your data strategy for the long term: we are software agnostic and help you build a data collection, management and mining approach that will support your business for the long term, even as software solutions and stakeholders evolve.

  • Build a robust holistic business case to sustain your data investments: we consider data applications spanning ESG performance and reporting but also the key business outcomes it impacts and the drivers of performance that your teams can action. We will help you send clear signals to stakeholders, but also drive aligned and agile action across all levels of your organization, optimize for sustainability and understand how ESG in turn helps sustain your business.

  • Become truly data-powered: we are former operators as well as strategists and always pair up data capabilities with the cultural shifts required to make them create value. Data only creates value with the right accountability and empowerment mechanisms in place. And momentum comes when you prioritize speed to value without compromising your big vision. We know how to navigate those shifty waters.